Consumer tech survey, Consumer Trends for 2020: APAC Edition, Brandwatch Findings also revealed that globally, 5G was perceived as the tech that will have the biggest impact in 2020. All rights reserved including database rights. We looked forward to identify the emerging consumer trends that are poised to change our rapidly … Years from now, this strong sense of community, born out of social isolation and the need to support each other, will evolve. Sourced from AsiaOne, China Daily, Think with Google. … The world's leading market intelligence agency. Brands would do well to create initiatives that connect with consumer identities and promote feelings of belonging and unity. Gain a quick view of the key retail trends and consumer … Melanie is Mintel's Southeast Asia Trends Analyst based in the Kuala Lumpur office, focusing on how intriguing innovations and thought-provoking regulations impact consumer behaviour in the region and vice versa. The pandemic caused consumers to redefine what wellbeing encompasses. We will look at different ways social listening can provide key insights into consumer behavior, specifically when it comes to snacking trends in Asia Pacific. Across Asia-Pacific, 76% of consumers say they are actively seeking ways to reduce stress. For instance, the Food Network branched out from network TV with an app that lets users take live cooking classes with top chefs, and YoRipe launched a live online video series that invited people to virtually cook with MasterChef finalist Sowmiya Venkatesan. Central to that connection and support will be technology. The game proved extremely popular with consumers of all ages and gaming levels, as the need for some form of escapism soared during lockdown periods. Not to mention a global pandemic. For 2021, Mintel has identified seven macro consumer trends which are set to impact global consumer markets. In the first half of 2019 alone, YouTube viewers in South Korea watched more than 500 years’ worth of “with me” videos across various categories like “draw with me” and “eat with me”. This year, we will see gaming move away from being just an entertainment source to being an integral space in which consumers of all ages and demographics form connections with their peers and preferred brands. About Mintel. Competitive intelligence, customer engagement metrics and expert analysis of omnichannel marketing. As technology takes over more roles in the future, businesses will have to make a conscious choice between balancing the promise of technology and prioritising the unique things that only human interactions can deliver. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC. The mainstream 5G adoption set to occur in the years beyond 2021 will open new vistas in online and gamified experiences and events, into which brands can further embed their strategies around entertainment, working and learning. Discover four powerful trends of how Asia-Pacific consumers are evolving beyond the old demographic models of consumer … Tech-based solutions have been immensely helpful to both consumers and brands during the COVID-19 outbreak. And while the promise of future urban design seems incredibly exciting (autonomous fleets, flying cars maybe?) The increased time spent in the virtual world will also open up more conversations around issues like non-addictive game design as consumers seek a balanced approach to digital entertainment. Browse our library of reports ranging from consumer data to unsurpassed market knowledge. Customers now expect convenient, safe, value-added and connected products and services. As countries hit their one-year marks of life in lockdown and under restrictions due to the COVID-19 pandemic, we look back at the impact the pandemic has had ... Parts of Brazil are in lockdown or under increased restrictions as the COVID-19 crisis deepens. While, watch time for “with me” content grew in Indonesia and Pakistan by 180% and 150% year over year, respectively. Our culture nurtures amazing talent and encourages creativity and autonomy. Environmental and political shifts. Dr Pisit Dhamvithee, head of the Product Innovation Research Unit (PIRUN), citing Innova Market Insights, shared that many of these current trends … The dynamic payments industry continues to expand and evolve, with digital payment vehicles and transaction volumes growing across the globe. ... Read more CES: 3 trends driving the 2021 consumer … For consumers, recession is impacting spending priorities and concerns about mental and physical ... Consumer Trends to Watch in 2021 and Beyond – APAC Edition, Hotspots: February 2021’s Top Trends Observations, How flavor lifecycles guide product innovation, Sustainable soap, bath, shower and body care in 2021 and beyond, Diversity, equity, and inclusion: Inviting an array of people to the table. A global database of new consumer packaged goods launches in 86 markets. Stephan Jenn, sales director and APAC head for Tubular Labs breaks down social video’s popularity across the region and shares content opportunities at the VidCon Asia Summit. Biodata-based sushi and other key APAC consumer trends 'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in … Broader, emerging wellbeing motivations are putting the consumer in control of their own personal ‘why?’ versus relying on legacy motivators such as working out for the sole purpose of losing weight. Previously, she served as the Head of Mergers and Acquisitions for Asia Pacific from June 2014 to January 2019, and prior to that, Vanessa led the Consumer Retail Group coverage team for Asia Pacific and was responsible for advising consumer … APAC consumers are also seeking out brands that align with their cultures, identities, and personal preferences, pushing brands to become more diverse than ever. The uncertainty that is likely to persist in the coming years will lead consumers to further prioritise flexibility. Consumer Trends to Watch in 2021 and Beyond - APAC Edition Melanie Nambiar Melanie is Mintel's Southeast Asia Trends Analyst based in the Kuala Lumpur office, focusing on how intriguing innovations and thought-provoking regulations impact consumer … APAC consumers are willing to wait a few months, but not as long as needed, a stark contrast to both Japan and United States consumers. Gen Zers in APAC: Five consumer trends Obviously, there are massive differences among the six surveyed countries in their population profile (aging Japan versus more youthful Indonesia), … The prevalence of digital marketplaces makes it easier to re-buy and resell almost everything and more brands like Alibaba are entering the peer-to-peer rental space to keep up with people’s love of rational consumption. The report – A peek into your consumer’s future 2020 – highlighted three trends in APAC, as customers’ expectations for community, commerce, and inclusivity, evolve. Participatory content, inclusive design & shared commerce: Google APAC’s 2020 consumer trends. The Future of Food and Drink
You will have the chance to meet our expert analysts and find out about our products and services. By Shahid Nizami, APAC Managing Director, HubSpot [NYSE: HUBS] That's why companies need to prioritize their customers and do more than just grow — they need to grow better. Across the globe, companies are under increasing pressure to deliver a superior customer experience if they want to win and retain consumer loyalty. Global shutdowns. Beyond the masks and other forms of physical protection from the virus, a greater sense of holistic wellbeing has come into focus. This electronic file is for the personal use of authorised users based at the subscribing company's office location. We’ve made some exciting changes since your last visit, bringing you: By continuing to use the site, you agree to the use of cookies. You can change this and find out more here, © 2021 Copyright and Database Rights owned by Ascential Events (Europe) Limited, The open marketplace may cost more than you think, The fourth place: A new space for leisure, Logic-dominated advertising might be killing growth and advertising effectiveness, All In – it’s census day for the UK advertising industry, A home for communities: How Twitter helped build connections in an era of disconnect, How data can power out-of-home to stop consumers in their tracks, Why holistic, responsible and innovative use of data is key to brand success, Bridging the diversity disconnect: Charting more inclusive pathways to growth, What’s driving social video’s APAC growth and where the opportunities are for brands, Asian Strategy Report: Lessons from the 2019 WARC Prize for Asian Strategy, Latest category insights straight to your homepage, A new Evidence series on key marketing questions, Category campaign data from recent case studies. In the longer-term, and as people live longer, their needs will change, as will their demand that brand offerings include more localised urban farming, respect sustainability, reduce waste and promote circular economies. Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019. Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Mintel also predicts that the advancement of health tech could make healthcare more accessible for underserved consumer groups across the region. These new habits will have profound implications on consumer spending and brand activity. This is already playing out (slowly but surely) in interesting ways across the region, with companies publicly addressing their shortcomings and committing to tangible positive change. Doddle APAC CEO, Justin Dery, sees an opportunity for retail marketers to build more complete data profiles of their customers at a time when data-informed customer experiences are driving growth. Key trends and complexities 4 Features: Asia Pacific Mega-Trends Staying ahead in the digital age 6 The next wave of Chinese investment 9 The future of free trade in Asia Pacific 12 Viewpoint: Investing in India’s growth story 14 Sectors Energy, Mining and Infrastructure 16 Technology, Media and Telecommunications 20 Consumer … Looking toward the next 18-24 months, many brands will be starting to see the results of their initiatives, and this will set a precedent for guiding strategies. The APAC region is home to some of the most populous countries. Can brands and consumers ultimately work together to monetise and benefit from sharing people’s data? The world's leading market intelligence agency.Our expert analysis of the highest quality data and market research will help you grow your business. China's probiotic market: Huge interest in products for weight management — Lumina Intelligence data. We’ve centred our predictions around the Now (the next 12 months), the Next (18 months+) and the Future (five years+). In 2020, the world changed, and consumer behaviour with it. Across Asia-Pacific, 76% of consumers say they are actively seeking ways to reduce stress. The survey found that 50% of all online APAC consumers agree that the practice of inclusivity is important to them, prioritizing diversity is not only the right thing to do — it’s also key to connecting with a wider audience. The expert-led global market intelligence solution for the food and drink industries. India follows closely behind, with 1.38 … All of these trends are embedded within Mintel’s system of the seven Trend Drivers, which include Wellbeing, Surroundings, Rights, Experiences, Value, Identity and Technology. Modern Slavery Act Transparency Statement. The collective trauma experienced at the start of the pandemic will carry through the next 12 months, as consumers continue to see the effects of the pandemic play out in very real, immediate ways. Gain a quick view of the key retail trends and consumer expectations in EMEA. Ethically-minded and purpose-driven business philosophies will move into the mainstream. Feed your curiosity with our expert analysis - from the key issues impacting society to geeky dives into products, markets and demographics. What convenience means to consumers will also evolve. Learn the two trends that will shape global homecare markets. Beyond 2021, the climate crisis will be impossible to ignore, and consumers will look to brands to help them live in an increasingly unpredictable environment. … Google suggested that to stay ahead of the curve, brands need to create online experiences that invite consumers to take action, speak directly to viewers, and invoke community. For instance, Indonesia’s Wardah Cosmetics is paving the way for halal cosmetics — a forward-thinking move, considering Muslim beauty lovers are expected to spend $90 billion on cosmetics by 2023. Retail industry in … Before launching a new service or product, Google noted that brands can consider how to empower consumers to participate in a circular economy in a way that’s good for both their wallets and the environment. Second-hand and rental goods used to have few takers in APAC but today, making financially sensible investments and participating in a circular economy is more important to people than being the original owner. Send colleagues a link to this content. Seven trends that will shape global consumer markets in 2021 and beyond. Half a year into the worst … Payments trends 2020: Mastering a dynamic market. Rather than just speed or portability, convenience could also mean helping people plan ahead, or giving them much easier access to previously unattainable products and services. Join our interactive webinar to see the top global consumer trends come to life in achievable business applications and learn how to meet the needs of the future consumer. Market sizes, market shares and forecasts for 34 of the world’s most dynamic markets. Consumer trends shaping the future today Everyone says hindsight is 20/20, but what about foresight? In the years to come, brands can find opportunities within this expanded definition of convenience. Discover three trends that will shape global food, drink, and foodservice markets. To find out how Mintel Group Ltd has benefited from ERDF funding, Consumer Trends to Watch in 2021 and Beyond - APAC Edition. As consumers redefine their priorities, here are the key consumer trends we believe brands and marketers will need to plan for in 2021 and beyond. The Future of Beauty and Personal Care. The expert-led, all-encompassing research resource for higher learning. Consumers will seek brands that can bring people together, whether digitally or not, to help them overcome the mental stresses of the pandemic. Consumer Trends Keep up with today’s APAC consumers by exploring what different audiences are searching for and engaging with. Indeed, in the Asia-Pacific region, 66% of consumers say that, as a result of the COVID-19 pandemic, they are willing to buy more from local businesses. The first place to look to understand markets and consumers, enabling you to make better decisions faster. Flexible rental terms, payment options and ways to obtain (rather than necessarily own) goods can be a winning factor for consumers who are unable to plan too far ahead. Consumer expectations for brands in the APAC region are changing rapidly, according to a new report from Google. Explores a study, which identifies the unique issues that diversity stakeholders face from the perspectives of academia, industry and emerging talent. Plant-based protein The emphasis on a healthier diet and food sustainability has led to the rise of … Trends in the dining experience, menu optimization and new flavor, ingredients or food preparation methods. Hyper-localism has come to the forefront as consumers’ concept of ‘local’ has shrunk, and they increasingly look to support their local communities and economies. It will be worth it for brands to ask themselves how they can connect with and support consumers through the new, more personalised wellbeing journeys they intend to take. the greatest area of concern for our future hyper-connected world will be privacy, both online and offline. Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting. Predictions on upcoming trends and changes in consumer behavior The growth of the home and garden products B2C e-commerce market It will be critical for brands to deliver and communicate the tangible benefits that make their products indispensable. Asia-Pacific, home to 60% of the global population, has become the most advanced digital economy in the world and three key consumer trends have emerged that are likely to influence the way marketers … This 2021 trend, driven by the Value Trend Driver, focuses on how consumers are returning to the essentials, seeking flexible possession and reframing what ownership means. Google found that more than half of all online millennials and Gen Zers in APAC now believe that pre-owned products have better value than new items. Rapid, reliable consumer opinions on new food and drink products. Consumer expectations for brands in the APAC region are changing rapidly, according to a new report from Google. In Asia-Pacific, 3 in 5 consumers say they are prepared to boycott companies who behave unethically. Across the Asia-Pacific region, 72% of consumers say they have a budget they are trying to stick to as much as possible. People are seeking products, services and brands that can help them achieve these holistic wellbeing goals, whether those are optimising their mood or establishing healthy financial habits ahead of a looming recession. The report – A peek into your consumer’s future 2020 – highlighted three trends in APAC, as customers’ expectations for community, commerce, and inclusivity, evolve. By Charlotte McEleny-12 March 2020 23:00pm. Unique data & local expertise, unlock everything about the Indian consumer. Further, into the future, technology will give consumers immediate access to wellness information and support via AI-based services. Mintel's Market Data Reports offer a quick and in-depth look at a market, providing Market Sizes, Market shares, Industry insights and 5 years forecasts. About. Consumers will continue to call on businesses and regulators to make truly systemic changes, responding to community needs, with a sense of urgency. Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy. Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights. However, many consumers in the region still lack experience and familiarity with different technologies, indicating that brands have the opportunity to lead and create inclusive tech-based solutions to gain increased consumer adoption and favour. For 2021, Mintel has identified seven macro consumer trends which are set to impact global consumer markets. While affordability and convenience will remain important, safety, protection and durability of goods will also hold much value. Fueled by intense innovation and competition, hoteliers must understand and adapt to meet these highly sought after travelers’ expectations. The latest report on cold chain market in APAC 2020-2024 estimates it to register an incremental growth of USD 79.20 billion, at a CAGR of over 18% during the forecast period. Asia Pacific is soaring as the world’s largest travel market. With a strategy that is backed by both timely and relevant consumer … The expert-led global market intelligence solution for the household and personal care sectors. The expert-led global market intelligence solution for the beauty and personal care industries. Mobisoft: … View the EMEA fact sheet (PDF) A Closer Look at APAC in 2020. Comprehensive, in-depth consumer and market analysis and trends in 11 markets. The events and tradeshows Mintel is taking part in across the world. To send to more than one recipient, put a comma between email addresses. Learn the emerging CX tech trends in 2020 and the expected impact on consumers, based on a survey of APAC consumers on customer service preferences The latest market research, product innovation insights and consumer trends from across the Asia Pacific food and drink industry. People (and brands) have been forced to adapt to new realities and ways of doing things, forming many new habits that look set to last. From a focus on localism and supporting communities to nudging consumers towards incrementally better habits that combine to great effect, the range of tactics brands have at their disposal to create sustainable communities is widening and ever-evolving. Key factors in the growth of retail industry are robust economic growth, rising population, changing consumer trends, rising purchasing power and penetration of international players. Consumers have found more connection with their local communities, and are demanding that brands be agents of positive change for the benefit of the underserved and disadvantaged.